ALETEO / FOUNDER FIELD GUIDETHANK YOU FOR BOOKING

4 things you can do to improve your personal brand right now

Most founders don’t lose on product. They lose on presence.

These four exercises give you clarity, consistency and conviction, fast.

Do them in order. They’re designed to take 15 minutes each.

4 EXERCISES15 MIN EACHPRINT OR TYPE

Pass the 5-second test

If a stranger landed on your profile and scrolled for five seconds, could they tell what you're about?

That's how long you get. Before anyone takes a call, invests, or buys, they look you up. And they don't read, they scan. If the scan doesn't land, they leave with an opinion anyway.

DO THIS

Open your profiles on LinkedIn, X, and Instagram.
Check the surface: name, handle, headshot, one-line bio.
Scan the last 10 posts, thumbnails, or hooks.

PLATFORM	FIRST IMPRESSION IN 5 SECONDS	CLEAR? (Y/N)
LinkedIn	First impression on LinkedIn	Is LinkedIn clear
X (Twitter)	First impression on X (Twitter)	Is X (Twitter) clear
Instagram	First impression on Instagram	Is Instagram clear

NOTES / QUICK FIXES

THE BAR:If the honest five-second read is “not sure”, you have work to do. That’s fine. That’s what the rest of this is for.

Decide what you want to be known for

Ten years from now, what do you want people to say you were right about?

Direction isn't about listing features. It's about knowing where it's all pointing.

DO THIS

Finish this sentence: “In ten years I want to be known as the person who ______.”
Work backwards. What would you have to have actually done for that to be true?
From that, pull three to five topics (content lanes) you could talk about for a decade without running out.

IN TEN YEARS I WANT TO BE KNOWN AS THE PERSON WHO

MY CONTENT LANES (3–5)

OUTPUT:A clear north star sentence + 3–5 content lanes. This becomes your filter for every post and project.

Write down what your industry gets wrong

What can you see from where you sit that most people in your space are missing?

Consistent content doesn't come from creativity. It comes from conviction. If you don't have opinions, you have a newsletter nobody opens.

DO THIS

Finish this sentence three times: “Most people in my space think ___, but actually ___.”
For each one, add why you believe it. A number, a story, something you saw firsthand.
Bonus: one thing you believed two years ago that you don't anymore.

#	MOST PEOPLE THINK…	BUT ACTUALLY…	WHY YOU BELIEVE IT
1	Most people think, row 1	But actually, row 1	Why you believe it, row 1
2	Most people think, row 2	But actually, row 2	Why you believe it, row 2
3	Most people think, row 3	But actually, row 3	Why you believe it, row 3

ONE BELIEF I’VE CHANGED IN THE LAST TWO YEARS:

OUTPUT:Three contrarian takes + proof points. One changed belief. This is your opinion engine.

Write your founder story, then pull the lessons out

How did you actually get here, and what did it teach you?

Your story is the one thing no competitor can copy. The lessons buried in it are the content you'll never run out of.

DO THIS

Map your story from start to now. Mark the wrong turns and defining moments.
For each moment, write what it taught you.
Pull five lessons you see repeating.

MY STORY MAP (KEY MOMENTS)

WHAT I LEARNED AT EACH MOMENT

What I learned, 1
What I learned, 2
What I learned, 3
What I learned, 4

5 LESSONS I REPEAT

1.
Lesson 1
2.
Lesson 2
3.
Lesson 3
4.
Lesson 4
5.
Lesson 5

OUTPUT:A clear story map + five repeatable lessons. These become your most trusted content.

ON THE CALL

Bring anything you completed, even half-answers.
The call will help us clarify the gaps and build your plan.

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